2023
Dave & Buster's
Creative Director, Self Directed
Brand Identity, Environmental Design, UI/UX, Prints & Patterns, Packaging, Merchandising
The direction for this rebrand appeals to the company’s desire for a more elevated branding approach, but also celebrates their story and original brand identity.
Utilizing a bright color palette and inspiration from 80’s video games, the decade that D&B was established, this brand identity expresses the bold and vibrant identity of Dave & Buster's and celebrates their history. This rebrand will achieve an exuberant and inviting aesthetic that represents the customer experience of games, fun, and shared community.
Digital Presence
This design direction celebrates community, family, and joy: core elements of Dave & Buster's mission and values.
Environmental / Interior
Bringing a sense of nostalgia into the physical space, this design direction utilizes neon signage, vibrant imagery, and the geometric patterns, as a call-back to arcades of the 1980's, while infusing modernity within the furniture and lighting fixtures.
View Other Projects
Brand Identity
Over 100 logo designs were explored, for this rebrand. Overall, a simple and recognizable approach was chosen to reflect the brand's history. Utilizing a bright color palette and inspiration from 80’s video games, the decade that D&B was established, this brand identity expresses the bold and vibrant identity of Dave & Buster's and celebrates their history. This rebrand will achieve an exuberant and inviting aesthetic that represents the customer experience of games, fun, and shared community.