Friction
Friction is a queer-focused wearable clothing line that blends protective ballistic nylon with bold, activist-inspired graphics. This graphic design project highlights visual storytelling, LGBTQ+ history, and impactful, expressive design.
MJ Hitchcock
Portfolio 2026
Multidisciplinary & Experiential Graphic Designer
Tattoo Artist, & Illustrator
Available for work
Design Works (2)
2020 -2026
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Walking Softer Social Media
Lead video editor and motion designer creating engaging social media videos and reusable assets that amplify Walking Softer’s mission.
Friction Pop-Up
A mobile retail and educational installation housed in a 40-foot shipping container, designed to immerse visitors in LGBTQ+ activism history. The space combines interactive exhibits, historic activist poster graphics, and compact, accessible retail, celebrating queer voices and inspiring ongoing activism.
Tempera
Tempera is a sustainable, artistic workwear collection for urban creatives, turning recycled materials into bold, multifunctional clothing.
Walking Softer Brand
Designed digital and print assets at Walking Softer to strengthen brand identity, improve engagement, and create user-focused experiences.
Dave & Buster's ReBrand
Rebranded Dave & Buster’s with a vibrant, playful aesthetic inspired by 1980s arcades, blending nostalgia with a modern, community-focused identity.
Services(3)
(01)
Brand Identity
Cohesive identities that communicate purpose and personality.
(02)
Experiential Graphics
Wayfinding and spatial design that guides and engages.
(03)
Campaign & Social
Visuals and motion that inspire and connect audiences.
(04)
Print & Editorial
Layouts that tell stories clearly and impactfully.
(05)
Digital & Interactive
Intuitive experiences that bring brands to life online.
(06)
3D & CMF
Rendered concepts that visualize color, material, and form.
Ethos(4)
My approach is human-focused, hands-on, and exploratory. I connect with people and spaces, craft immersive, tactile experiences, and push ideas to create work that’s thoughtful, vibrant, and impactful.
01
Human-Centric
I design with people and communities in mind, creating experiences that feel impactful and inclusive.
02
Tactile
I bring ideas to life through tactile, intentional, and immersive design.
03
Explorative
I push ideas, materials, and technologies to keep projects fresh, vibrant, and forward-thinking.