Friction

Friction is a wearable defensive clothing line that celebrates queer history. By combining a tactical fabric, ballistic woven nylon, with bold graphics that are derived from LGBTQ+ activist posters, Friction is a collection that is protective, expressive, bold, and impactful.

DATE
2023
ROLE
Creative Director, Designer
DELIVERABLES
Brand Identity, Product, UI/UX
The Challenge

In the face of increasing homophobic and transphobic sentiment, especially with the rise of anti-trans legislation, there is a pressing need for impactful solutions that provide both support and visibility to the LGBTQ+ community. The challenge lies in creating a product that not only offers physical protection but also embodies the rich history of LGBTQ+ activism while fostering a sense of empowerment and unity. Additionally, ensuring the design reflects both the urgency and beauty of activism, while maintaining sustainability, adds a layer of complexity to the project.

The Solution

Friction was conceived as a powerful intersection of art, activism, and protection. By drawing inspiration from the impactful work of Gran Fury and other LGBTQ+ activists, the collection celebrates their legacy through bold, disruptive design and functionality. The use of ballistic woven nylon ensures durability and safety, while the incorporation of striking activist-inspired prints and packaging made with sustainable materials reinforces the brand’s commitment to environmental and social justice. This fusion of protection, heritage, and advocacy creates a line that serves both as a literal shield and a metaphorical beacon for the LGBTQ+ community.

Friction Nkoli Vests
Friction Storme Blazers
Friciton Willi Button Up
Friction Materials Board
Friction Tech Packs
Friction Brand Identity
Friction Icons

Friction Packaging
Friction UI
Friction Mockups
Friction Pride Advertising