Walking Softer: Social

As the lead video editor and motion designer for Walking Softer’s social media initiatives, I’ve taken ownership of crafting visually engaging and impactful campaigns. Whether developing reusable assets for Beyond The Haze, producing compelling videos for Burning Hot Takes, or collaborating on community-focused projects like Pooja Tilvawala’s climate leadership coverage, I play an integral role in ideating, planning, and executing content that amplifies our mission and engages our audience.

Walking Softer needed a consistent, scalable strategy to produce engaging social media content that broke through the noise and resonated with a growing, action-driven audience. With limited resources, we had to strike a balance between producing high-quality campaigns and maintaining a steady flow of content to support ongoing initiatives.

I developed scalable strategies to maximize impact and efficiency, leading the creation of high-impact video series and reusable content templates without sacrificing quality. For Beyond The Haze, I transitioned the series from high-touch videos to low-touch weekly Instagram stories, significantly boosting engagement. For Burning Hot Takes, I edited and designed dynamic videos that highlighted diverse Changemakers, driving interest in our annual Leadership Summit. Through hands-on collaboration or leadership in ideation and planning, and by combining research, design expertise, and motion graphics, I ensured that every piece of content—whether short-form video or evergreen filler—aligned with Walking Softer’s goals and strengthened its brand presence.