Walking Softer: Brand

At Walking Softer, I contributed to the organization’s brand development through the design of key digital and print assets that enhanced its communication and engagement strategies. From creating two new subpages for the Education section to designing interactive impact reports, my work elevated Walking Softer’s visual identity and strengthened its connection with diverse audiences. By redesigning the Policy Partners page and collaborating on a full website audit, I helped shape a cohesive, user-focused brand experience across all touchpoints, laying the foundation for the organization’s digital evolution.

As Walking Softer expanded its programs and audience, its brand needed to adapt with a more unified and impactful presence. The website required updated designs to better align with its mission and accommodate new initiatives, while print materials needed to present dense information in a way that was visually compelling and easy to navigate.

I played a key role in advancing Walking Softer’s brand by combining thoughtful design with strategic collaboration. For the Education page, I developed two new subpages and integrated a CRM, transforming it into an online learning platform that reflects the brand’s commitment to accessibility and education. The redesigned Policy Partners page streamlined navigation and highlighted key relationships, reinforcing the organization’s credibility. Additionally, I designed interactive impact reports with embedded links, clickable maps, and navigation buttons, delivering a professional and engaging experience. These efforts ensured that every element of Walking Softer’s brand supported its mission and resonated with its audience.